The Value of Being Green
Environmental degradation threatens the ecosystem services that allow our economy to face severe problems in future of which PRADAKO thought of in advance and investing in sustainable solutions to water scarcity and in search of renewables that will power the future. As both engineers and management become more knowledgeable about green strategies that improve the bottom line, climate-responsive business practices are becoming the norm.
Green Product Demand:
Demand for environmentally-friendly services and products continue to grow. According to a survey conducted by Cohn & Wolfe, a majority of consumers in all countries say that it is very or somewhat important that companies are environmentally-friendly and 35% are willing to spend more for green products.
Community involvement is an important cornerstone for PRADAKO, and green practices enhance public image, community relations and good will. According tothe survey report of PRADAKO, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”.
Environmentally-conscious business practices help attract and retain the best employees by increasing employee satisfaction and pride in the workplace. According to Monster-TRAK poll on green employment, 92% of young professionals would be more inclined to work for an environmentally-friendly company. Engagement programs that empower employees by giving them easy ways to support causes they care about.
Socially and environmentally responsible assets rose more than 324% from 1995 to 2007, signalling a growing interest in sustainability among customers. Investors are also shifting from a “do no harm” approach to a “do more good” approach that will benefit everyone.
Green jobs are also more recession-proof than the alternatives. Next 10’s report on green jobs in California shows that while the economy there contracted 7% during the recession, the clean energy and pollution reduction industries fell only 3%. From 1995-2010, green jobs in California grew 53% while the total economy grew 12%.
While recessions are difficult, they also provide a window for new business ventures and an opportunity to establish a new position within the market. Resources become more affordable, human resources are more abundant, and customers become more willing to consider PRADAKO and alternative & eco-friendly products. This is a great time to go green and position PRADAKO as an environmental leader.